Today’s kickoff for Mobile World Congress creates a great set of opportunities for all of us. These occasions allow us to get information on how the industry players are creating technologies that are poised to enable new business solutions and to make our day-to-day lives easier. From the standard state-of-the business discussions to the cool new widget, there are hundreds of companies ready to speak to us to entice us with their products.

However, the key phrase here is “to us”. Most companies provide their pitch with the goal of convincing us to answer their sales call next week. The challenge attendees need to solve is “how do we find the real value of this product for my business”? The technologies that these networks and products bring can be helpful in myriad ways to lots of companies, but we need to understand how technology solves business problems. The solutions may address problems encountered by small businesses, or those that apply to large enterprises or vertical markets. It’s not easy to determine if the product being pitched aligns with buyer needs.

KAIROS is excited to be attending MWCLA to meet, listen, and WALK A LOT. Our goal this week is to meet with industry experts and leaders to gain perspectives on technology in order to develop business values and strategies for operators and service providers. KAIROS helps connect the dots between the value of the technology and how that translates into the business value for the end customer. To that end, KAIROS is seeking thought leaders who want to participate and share their perspective on alignment of 5G with business values.

Ashish Jain is eager to hear your perspective this week at #MWCLA!

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About Author

Ashish Jain
Ashish Jain

Sales & marketing enthusiast, entrepreneur, who is passionate about technology to business alignment. Ashish excels at creating simple yet compelling stories out of complex ideas; and is committed to driving organizational growth by aligning sales, product, and marketing around customer needs. He has over 15 years of experience in leading marketing and product strategies of software products in the networking and telecom industry, and training sales teams to outperform the competition. He is an expert in next-generation telecom and networking technologies (VoIP, Unified Communications, Cloud Communications APIs, 4G/ 5G small cells, VoLTE), IoT, and enterprise Wi-Fi), and leveraging inbound sales and marketing technologies tech stack to drive business impact. Ashish holds Masters in Computer Science from University of Texas. He is CEO & Co-Founder of KAIROS Strategic Consulting – a MarTech agency that provides product marketing and sales enablement solutions to startups and Fortune 500 B2B technology companies.

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