A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages. (more…)
26 AugAlignmentSales EnablementInbound MarketingGetting Your Marketing Message Across
29 JulSales EnablementInbound MarketingAlignmentOvercoming Challenges in Marketing Technology to Technologists
Being in the communications industry for more than thirty years, I’ve become friends with all types of people. Most of my conversations are with technologists – a kinder description of those who prefer to read technical specifications during lunch breaks...