Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator, campaign manager, product marketing, field marketing, etc. These individuals/ teams mostly work in silos and come together on...
4 SepAlignmentSales Enablement10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
26 AugAlignmentSales EnablementInbound MarketingGetting Your Marketing Message Across
A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages. (more…)
29 JulSales EnablementInbound MarketingAlignmentOvercoming Challenges in Marketing Technology to Technologists
Being in the communications industry for more than thirty years, I’ve become friends with all types of people. Most of my conversations are with technologists – a kinder description of those who prefer to read technical specifications during lunch breaks...
29 NovSales EnablementWhen A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
I recently met my cousin after a long time. She has two kids - 11 and 6 years old, whom I met for the first time. Absolutely smart and delightful!!! As my cousin and I started talking about what our...