A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages.

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About Author

Charles Bradshaw
Charles Bradshaw

Chuck has over 25 years of experience in wireless communications, with roles ranging from software engineering and technical product management to developing and implementing global marketing programs. Chuck’s unique blend of technical marketing and global market experience enables him to identify unique business insights. Prior to joining KAIROS, Chuck helped Tier 1 service providers understand the business benefits enabled by their 4G network and the potential that they will unlock with 5G.

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