Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator, campaign manager, product marketing, field marketing, etc. These individuals/ teams mostly work in silos and come together on...
4 SepSales EnablementAlignment10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
26 AugInbound MarketingAlignmentSales EnablementGetting Your Marketing Message Across
A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider to help focus your marketing messages. (more…)
26 AugAlignmentTechnology InsightsTech2Biz AlignmentHow Retailers Are Using Artificial Intelligence to Drive Customer Experiences
Artificial intelligence (AI) is a big industry buzzword. While it has many applications, it is rapidly penetrating its roots into the retail sector. There is a lot of talk about how it can change the way retailers approach their customers and service them. The promise of AI is to enable retailers...
29 JulInbound MarketingAlignmentSales EnablementOvercoming Challenges in Marketing Technology to Technologists
Being in the communications industry for more than thirty years, I’ve become friends with all types of people. Most of my conversations are with technologists – a kinder description of those who prefer to read technical specifications during lunch breaks...
26 JulAlignmentThe Three Dimensions of Alignment That Drive Happiness and Business Growth
I recently came across an interesting quote that “95% of human life is spent feeling misunderstood.” That is a heck of a part of our lives. I am not sure where the rationale for 95% came from; but no matter...
29 NovInbound MarketingInfographics: How To Best Use Them For Lead Generation
All businesses both online and offline need a pipeline of leads for economic growth. As such you need to get your message out to them in a way that is quick, pertinent and understandable. Because humans are visual in their...
29 NovInbound Marketing5 Ways To Create Enticing Calls-To-Action
If you’re even slightly savvy at inbound marketing, then you’re focussing on how to convert people through call-to-action. You’ve put in the hard work, and potentially money, to get them landing on your website, so it is imperative that the...
29 NovInbound Marketing5 Secrets To Make Your Video Marketing Super Successful
If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match your brand perfectly and that they are informative, humorous and engaging. As you continue to upload extra videos,...
29 NovInbound Marketing7 Steps To Optimize Your Landing Page For Lead Generation
We live in a digital world where an inbound marketers task is to drive people to a website. That website, or more specifically the landing page of the site, is the modern-day shop window. It needs to entice, appeal, and...