Product Marketing and
Sales Enablement Resources
Put our expertise to good use with these free resources
Whether it is enabling sales to win or increasing the productivity of your product marketing team – we have been there, and we want you to put our experience to good use. Download these free tools to get started, for everyone needs a helping hand
Podcast
10 Ways Starting A Podcast Will Help Your Business
Podcasts are becoming a key part of the marketing arsenal. If you are not already using them to get your message across, here are the 10 most important reasons why you definitely need to start one.
CHECKLIST
10 MUST-HAVE Personality Traits You Need in Technology Marketing Team
Whether you are a team of one or one hundred, in our experience, it requires 10 unique personality traits to flourish as a strong technology marketing team in the emerging “innovation-centric” market.
TEMPLATES
KAIROS Go-to-Market Strategy Framework
A go-to-market strategy acts as a guiding light, almost like a sherpa as you get ready to climb this proverbial mountain. Follow this step-by-step process that can tell you whether a product or service is aligned to your customer's needs or not.
CHECKLIST
THE ULTIMATE COMPETITIVE ANALYSIS CHECKLIST
Competitive analysis can often leave you with more questions than answers - if you don’t do it right. But if you do, it can reveal a goldmine of information that can benefit you if you’re launching a new product or service in a new market.
TEMPLATES
HOW TO CREATE A B2B MESSAGING FRAMEWORK
A messaging framework is a visual representation of what your company and products stand for and plays a key role in aligning your product, sales, marketing, and support teams and acts as a foundation for all future messaging efforts.
CHECKLIST
6 CRUCIAL STEPS TO MASTER THE COMPETITIVE BATTLECARD
Battlecards provide a single snapshot view of your product’s competitive advantages and can be your secret sauce to up your win rates. They are a mandatory sales enablement tool.
